About Us
We're a small, expert team who love working on the web. We're dedicated to making the web a better, easier-to-use, simpler place.
Definition are a small, dynamic team of Hull-based web developers, web project managers and consultants.
We love working on the web and relish our contribution to making the web a better, easier-to-use, simpler place.
Small is beautiful
We’re proud to be a small company, and we’re small intentionally. We take enormous pride in being a small company and want to stay that way.
There are too many bloated, jack-of-all-trades agencies out there who fail to do even one thing particularly well. Being small helps us to stay fresh and agile, providing an unprecendented level of attention to each and every project.
Most importantly, being small helps us enjoy a great one-to-one relationship with all our clients.
Jargon free
We’ve built a reputation for being refreshingly easy to work with and 99.9% jargon-free (we only lapse occasionally…) We’ll never use 30 words when 5 will do.
Working smart
We work directly from a purpose-built office attached to Dave’s home – no flashy office suites or expensive company cars for us. Let’s face it, you’d only end up paying for them anyway. By working this way we keep our costs low (so your website doesn’t cost a fortune), while also enjoying a really great quality of life. The resulting enthusiasm for our work is most definitely passed onto our clients!
What do we do?
We build simple, easy-to-use, effective, search-engine friendly, accessible websites. We’re tired of confusing interfaces; fed-up with flashy pages that don’t actually work; had it with websites that are hard to figure out.
Our projects are firmly part of a strategic solution that achieves ambitious business goals for our clients – a Definition website makes money, saves money, saves time and helps our clients provide a better service to their customers.
Our websites help our clients
- attract new customers;
- keep track of potential customers;
- convert prospects to customers, and;
- keep in touch with their customers

Dave is the founder and head of Definition - he was on the internet in 1990, sent his first email in 1993, and yet still manages to get ridiculously excited about each and every new web project we begin. Bless.
Mike is a multi-tasking web developer and designer extraordinaire who worked from some of the area's top web development and marketing agencies before bringing his first-rate skills to us. He did, however, until recently own a very silly car.
Darren is our Internet Marketing Wizard Extraordinaire™. His knowledge of SEO, SEM, ROI, KPI (and many, many other fancy acronyms) is also nothing short of extraordinary. Darren will make your website make money - and that's why we love him so.