Resources & Articles

A brand new and growing collection of resources, articles and free advice, written for the non-technical

11 things to look for in a web design agency

You're looking to commision a new website. How do you differentiate between the bewildering array of companies vying for your business?

How well is your website performing?

How can you tell whether your website is a success? With measurement and metrics! Here's how to work the figures to your advantage…

The business benefits of Web Standards

Sites built using Web Standards save money, make money, keep your customers happy and attract new audiences - here's why…

What software, people or services does your business rely on?

No business is an island. We all rely on services, people or software to help us tick. Here's a list of ours.

8 Secrets of a Successful Website

Want your website to be a roaring success? Here are 8 surefire ways to ensure your website performs at its best.

4 great reasons to use email marketing

Email marketing is a powerful yet cost-effective way of getting your message across to customers who are interested in your offering.

The benefits of outsourcing your email delivery

Regularly sending email to your customers? Struggling on using Outlook for the job? Learn how outsourcing your bulk email delivery is the smart thing to do...

Search engine success #1: an introduction

Search engine success requires a consistent investment of time, effort and dedication. Here's a basic introduction…

Search engine success #2: On-Page factors

Search engines love good quality, fresh content. Repay the love with careful and consistent attention to the content of your website.

Search engine success #3: Off Page factors

Links to your website from other quality websites are worth their weight in gold.

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Sidenotes

  • Power of testimonials // Recent study shows that "more than three-quarters of consumers worldwide trust consumer recommendations over any other type of ad. The advice of strangers can carry more weight than the best brand Web site." Get testimonials on your website.
  • Email marketing advice a-plenty // Stacks of advice on how best to run email marketing campaigns. A great resource.
  • Email newsletters are key resources for small and medium businesses // According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance.
  • Keep your homepage clean // Great advice on rethinking the importance of the home page within the grand scheme of your whole website.
  • Making a site easy to use should be the first priority // Respected usability guru Jakob Nielsen warns against the flashy new wave of 'Web 2.0' sites, highlighting the need for websites to still always meet the primary needs of their users.
  • Government in criminal waste of money shocker! // Absolutey criminal waste of public money. Accessibility should be built in from the start.
  • Can we ditch the research? // Interesting discussion on the importance of research in a project, and its relevance for the final outcome for users.
  • New Dutch accessibility laws // The new Dutch accessibility laws are nothing short of amazing. Governments the world over should take note and put similar implementations into place. Immediately.

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