Why Choose Definition?
We're an expert, agile, responsive team with a refreshingly different approach.
1. Small but perfectly formed
We’re a small, agile and flexible team. We don’t suffer from the bloat and bureaucracy of larger, jack-of-all-trades design companies – we give your web project the focused, one-to-one attention it deserves.
Begin small means we act quickly, think differently, and can immediately shift our focus to better meet your needs.
Being small means that we don’t have a ‘sales guy’ or a ‘project manager’ or an ‘account handler’ who invariably doesn’t understand all stages of the process of building your website.
At Definition, your project will be 1 of 2 or 3, not one of 30. We’re dependable, reliable, and approachable, with the flexibility and skill to take on projects large and small.
2. We delight our customers
Nearly 90% of our work comes from hearty recommendations from very happy customers. We love to get to know our clients and their business, keep them fully informed and involved at every step of the way, and make every effort to ensure they’re delighted with our service and the results.
We look after our clients and enjoy a great ongoing relationship with them.
3. Our work is 100% guaranteed
You wouldn’t buy a car without the reassurance of a solid, no-quibble, money-back guarantee – why should a website be any different?
We 100% guarantee that you’ll be delighted with your website and the service we provide. If you’re not, you can have your money back. It’s that simple.
(It hasn’t once happened in over 7 years of building websites, but we’re not complacent!)
4. Performance is everything
You pay for a website, you want results: with Definition you’re in for an amazing return on your investment. We help our clients…
- Clarify precise business goals;
- Identify the criteria for (wild!) success, and;
- Objectively measure the performance of the website against that criteria.
For some past clients, our websites have measurably…
- reduced the cost of gaining each sale by over 5000%;
- increased sales by over 1000%;
- decreased offline advertising costs to zero (while increasing sales from 5 per week to 350 per week in one case)
- reduced support telephone calls and secretarial admin time by nearly 75%.
A Definition website will add measurable value to your business – it’s our highest priority.
5. We’re fresh and on top of our game
A quick glance at the methods others use to build websites is all the encouragement we need. Their sites may look pretty, but under the hood they’re outdated, bloated, heavyweight beasts built using last century’s methods.
The smart money is on our standards-based sites – they work better, are accessible to more browsers and devices, are totally search engine friendly, cost less to produce and change, and fully comply with the Disability Act 2004 legislation.
6. Clarity, simplicity, straight-talking
We pride ourselves on clear, straightforward communication and strive to keep our processes as transparent as possible. We can discuss the technicalities to the cows come home (trust us!) but we prefer to keep our clients informed in terms they’ll understand, at every step of the way.
7. Experts at building websites
Sure, anyone with the right software can throw a website together, but at Definition we know the web and have a deep understanding of how web users think and operate. We don’t build flashy brochures – we build websites that work.
8. Bespoke, sensible solutions
We understand the budgetary and time constraints your business faces – we’re in business too! We’re not afraid to ‘dare to do less’, and are skilled in maximising the resources to hand by producing sensible, affordable, realistic ways to meet your objectives.
9. We understand the web
Many of our competitors come from a background in print design, and approach web design in a similar way. However, we know that the heart of the web is ordinary people, communicating and connecting in a real, honest way. Throwing expensive, old-school marketing techniques at a website is useless – it’s wasted on the web!
We’ve been on the web since the very beginning. We understand web users and know how to maximise your resources and available budget to really make your website a roaring success, in a way that actually works!
10. We’re a great long-term investment
“Can’t I get the boss’s nephew to knock us up a website?” Go ahead, we’re sure it’ll be fine for a while…
However, it’ll cost you dearly in the long-term…
- when search engines fail to index the site;
- when you lose visitors who are unable to access it on their browsing device;
- when users quickly bail out when they run out of patience waiting for the site to download
- when users just don’t have time to figure out the confusing interface.
A small investment with the experts now pays long-term dividends in the future in increased sales and business growth.
11. Highly organised and effective
We employ a rock-solid, honed, proven development process, designed to keep your project on track, on time and on budget. What’s more, you’ll be given access to a dedicated extranet focused solely on your project, were you can actively track the development of your project 24 hours a day.