Fred Kennett Gallery
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Featured work
The site allows the artist to easily call-out and feature important pieces
Simple functionality
A variety of simple functional 'widgets' give the visitor information and allow them to interact with the site
The right focus
The focus of the site is squarely on the artist's work
Project Details
- Client:
- Fred Kennett Gallery / www.fredkennett.co.uk
- Situation:
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Fred Kennett approached us to help promote his intricate pen-and-ink artwork worldwide, after a hearty recommendation from one of our clients. He had had immense sucesss through offline channels such as galleries and exhibitions, but wanted to tap into a wider potential audience online.
- Outcome:
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We built Fred a simple, clean, easy-to-use website with e-commerce facilities. It allows Fred to add and update new pieces regularly, as well as feature particularly important work more prominently on the home page. The buying process was carefully designed to be as intuitive as possible. Throughout we were keen that nothing took away from Fred’s work, so the site was kept intentionally simple, with clean lines and little in the way of graphical distraction.
- Services:
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- Web standards coding
- Visual design
- Information Architecture
- E-commerce integration
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- Usability testing
- SEO
- Accessibility work
- Domain name registration and management
Professional service
Fred Kennett // Fred Kennett GalleryDefinition consulted with me at every stage in the development of the site, and evidenced their skill in fitting the style of the site with the subject. I am extremely pleased with the finished website which far exceeds my expectations. Definition offers a professional service which completely values the individual needs of the customer.