JS Power Limited
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Strong visual appeal
Powerful re-designed branding stands out in the crowd.
Enhancing usability
Innovative development techniques enhance usability.
Empowering users
Allowing clients access to their own projects online 24/7.
Project Details
- Client:
- JS Power Limited / www.jspower.co.uk
- Situation:
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JS Power Limited are a Hull-based company who build, maintain and supply diesel and biodiesel generators and Uninterruptible Power Supplies to a wide range of customers internationally. The internet has always been a key part of the company’s ongoing business development. In fact, early this year they’d taken delivery of a brand new website, built by another local web designer.
Director Jonathan Searby called me one day in June in desperation, with an incredible story. The developer of the company’s current website had gone AWOL, leaving Jonathan with no control over his domain names which were due to expire soon!
Worse still, their email service was broken (with some emails taking days to arrive) and their website was often unavailable on the internet for long periods of time. Jonathan was losing a great deal of potential business, as well as the trust of important existing clients.
Levels of service from their existing web provider were non-existent, and with no means of updating the website themselves the website was rapidly becoming out of date.
Unhappy with the website they’d had developed, frustrated with their current logo and branding… the whole thing was a mess and Jonathan didn’t know where to turn.
- Outcome:
-
We took action immediately to rectify the situation. We worked closely with JS Power to regain control over their domain names and hosting, transferring the old site onto our servers and restoring email service to normal. This instantly had a positive effect on the day-to-day running of the business.
We then worked collaboratively with JS Power to develop a strong logo and brand identity which could be used for a variety of purposes – we made sure the logo stood out from the crowd on the side of a generator!
JS Power wisely decided that a brand new website was required, done properly from the off. We were delighted to be asked!
We first developed a basic working prototype in conjunction with the client, to ensure the site ‘worked’ even without the visual trimmings.
We then applied a clean, user-friendly visual design full of character, plus built an easy-to-use content management system, allowing staff to update the website at any time from any internet-connected computer, with no technical knowledge required.
Wisely, they understood that the website text is not the place to skimp in the budget, commissioning our preferred dedicated web copywriter to write the words. As a result, the consistent, ‘business-like but friendly’, search engine-optimised copy really is the icing on the cake.
Just one week in, JS Power have already seen a marked upturn in the number of enquiries and positive leads from the site, which is excellent news. We’ll be providing ongoing support and help to ensure that the situation they were in 4 months ago will never happen again.
- Services:
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- Web copywriting
- Search engine optimisation
- Logo and branding
- Prototype development and testing
- Web Standards compliant coding
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- Hosting
- Domain name management
- Photography
- Visual design
- Custom CMS
What good service should be
Jonathan Searby, Director // JS Power LimitedMy experience of web designers has been patchy to say the least! But Definition have shown us what good service should be – and I didn’t have to kick off to get what I wanted!
The site looks fantastic, the tone of the writing really reflected our business style too, difficult to get right when technical information is involved. I would recommend their services to anyone.